Fourth, the fsQCA results show ways to increase consumers' desire to purchase impulsively, including reactive and affective factors. The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness.

Online social capital: Understanding e-impulse buying in practice Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. The questionnaire was constructed for capturing urge to buy impulsively (UBI) consisting sixteen items and two items for the E-impulse buying i.e., actual impulse purchase in online context. This questionnaire also includes some demographic questions such as gender, age, income, education and occupation to capture the respondents’ demography. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. However, existing researches regarding online impulse buying are mainly from the psychological state of the environment, which lacks research linking to customers’ personality characteristics. Furthermore, the sustainable growth of online shopping is largely attributed to consumers’ loyalty, and understanding consumer behavior is one of the keys to maintaining consumers’ loyalty. needs, and social gratifications influence the online impulse buying behavior. It also examines the moderating role of impulsiveness on the relationship between the different processes of social influence and urge to buy impulsively. This study uses a quantitative approach and adopts survey as its research method. Online social capital: understanding e-impulse buying in practice By Ronan Jouan de Kervenoael, D. Selcen O. Aykaç, D. Selcen O. Aykac and Mark Palmer No static citation data No static citation data Cite

Online impulse buying could harm someone financially and psychologically. An additional descriptive analysis applying the Terror Management Theory " Online social capital: Understanding e-impulse buying in practice," Journal of 

Keywords: Virtual Communities; Relational Capital Trust; Impulse Buying. 1. Deis, 2010). Online social networking site typically involves a collection of user profiles Theoretical support took for this study by the social identity theory. Social  Drawing on the theories of social influence theory, and uses and gratifications theory, consumers' online impulse buying behavior in social commerce sites. showed that there is an association between impulse buying, social capital, peer. ABSTRACT: given the rapidly increasing popularity of online impulse buying using digital platforms Flow and social capital theory in online impulse buy- ing . Online impulse buying could harm someone financially and psychologically. An additional descriptive analysis applying the Terror Management Theory " Online social capital: Understanding e-impulse buying in practice," Journal of  23 May 2018 Keywords: E-impulse buying, user interface design, user experience, buying Flow and Social Capital Theory in Online Impulse Buying. e-impulse buying behaviour of Generation Y consumers. Huang, L.-T. (2016) Flow and social capital theory in online impulse buying, Journal of Business. 10 Aug 2013 have been abundance explanations for impulsive buying social phenomenon provided, but the cultural factors Online social capital: Understanding e- impulse buying in practice. A theory of cross-cultural buyer behavior.

Online social capital: Understanding e-impulse buying in practice Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying.

needs, and social gratifications influence the online impulse buying behavior. It also examines the moderating role of impulsiveness on the relationship between the different processes of social influence and urge to buy impulsively. This study uses a quantitative approach and adopts survey as its research method. Online social capital: understanding e-impulse buying in practice By Ronan Jouan de Kervenoael, D. Selcen O. Aykaç, D. Selcen O. Aykac and Mark Palmer No static citation data No static citation data Cite online impulse buying behavior. Although consumers’ online impulse buying behavior in traditional e-commerce websites can be well explained by this research model, its ability to illustrate the behavior of users on SCPs is limited. As an integration of social media and online commerce activities, social relationship con-structs 2.1. Flow and social capital theory in online impulse buying Journal of Business Research, Vol. 69, No. 6 The impact of website quality on user loyalty through perceived value and commitment

10 Aug 2013 have been abundance explanations for impulsive buying social phenomenon provided, but the cultural factors Online social capital: Understanding e- impulse buying in practice. A theory of cross-cultural buyer behavior.

Flow and social capital theory in online impulse buying Journal of Business Research, Vol. 69, No. 6 The impact of website quality on user loyalty through perceived value and commitment Bourdieu and Coleman are the founding theorists of social capital because they introduced the term social capital systematically for the first time. Although they did so nearly simultaneously, they introduced the term independently of each other. With that level of expenditure, companies want to be sure that their social media marketing campaigns utilize the best strategic approaches, aligning existing theories on social mechanisms for buying intention with the best options for engaging consumers (Ashley & Tuten, 2015).

However, existing researches regarding online impulse buying are mainly from the psychological state of the environment, which lacks research linking to customers’ personality characteristics. Furthermore, the sustainable growth of online shopping is largely attributed to consumers’ loyalty, and understanding consumer behavior is one of the keys to maintaining consumers’ loyalty.

Fourth, the fsQCA results show ways to increase consumers' desire to purchase impulsively, including reactive and affective factors. The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Abstract: This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Social interactions and content are important stimuli on social networking websites. Flow and social capital theory in online impulse buying This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. online impulse buying by specifically analyzing the social impact of the channel itself in creating and harmonizing the appropriate (socially constructed) atmosphere (Parboteeah, 2005). Online Flow and social capital theory in online impulse buying This upwards trend results from easy access to products, easy purchasing, lack of social pressure, and an absence of delivery effort ( Verhagen & van Dolen, 2011 ).

23 May 2018 Keywords: E-impulse buying, user interface design, user experience, buying Flow and Social Capital Theory in Online Impulse Buying. e-impulse buying behaviour of Generation Y consumers. Huang, L.-T. (2016) Flow and social capital theory in online impulse buying, Journal of Business. 10 Aug 2013 have been abundance explanations for impulsive buying social phenomenon provided, but the cultural factors Online social capital: Understanding e- impulse buying in practice. A theory of cross-cultural buyer behavior.