Ebit reinvestment rate
The term total reinvestment rate refers to a metric that allows the investor-analyst to understand how much money a company is reinvesting in itself. Industry Name: Number of Firms: ROC: Reinvestment Rate: Expected Growth in EBIT: Advertising: 47: 63.51%: 65.38%: 41.53%: Aerospace/Defense: 77: 33.93%: 104.37%: 35 EBIT (earnings before interest and taxes) is a company's net income before income tax expense and interest expenses have been deducted. EBIT is used to analyze the performance of a company's core operations without the costs of the capital structure and tax expenses impacting profit.